I've known John since he helped me purchase my first house many years ago (he does mortgages, even for pain in the neck self-employed people like myself).
Since then we've kept in touch, and I would notice the crappy DIY headshots he was using online. I said nothing for many years, but finally couldn't take it anymore. So I dropped him a line and said "John, please, for the love of God, get in here!"
I was coming out of the camera store in Baltimore the other day and -- kapow! -- right in front of me is a billboard with my photos ten feet high. It was a nice surprise, and I suppose a good indication that my client (Gilman & Bedigian) liked their photos. Later I noticed the billboards up all over town, competing with my old high school classman Ryan Saiontz (of Saiontz and Kirk). Ryan used to sit behind me in biology class and now has his face on buses all over town!
I probably don’t need to tell you that an ancient Egyptian inspired fascinator hat is not the ideal accessory for your headshot shoot. Neither is whatever you call that guy’s shirt. But it is a fun way to make an important point: When you are having a portrait done, your clothing should not distract from your face. Nor should your jewelry or makeup. The headshot is about your face and your personality, and anything that distracts from those will work against you (and be intensely frowned upon by your photographer).
The (somewhat creepily named) website Photofeeler.com rates business profile pictures based on how they project competence, likeability, and influence. These are basically the criteria we have in mind when shooting headshots, so we went ahead and put a few of our photos to the test to see how we would do. The results are in, and we’re pretty happy!
If you don’t have a good headshot, you will probably never get a promotion, and spend the rest of your life filling out TPS reports before retiring to your van down by the river. I am only partly joking here.